• QFS

Finding Leads Using Juvenile Insurance



Every successful advisor in Canada has their own method of selling insurance to individuals, but there is one common thread that unites us all....the need for more clients.

What are some of the characteristics of an ideal new client?;

  • They have a need for insurance

  • It is not a cold call, but rather a warm lead

  • There is potential to maintain them as a client for years to come and provide them with solutions as they enter into different stages of life

How often have your looked at your own block of business and looked for new clients? This is can be one of the best places to start looking as it will provide warm leads. Now you may to already have a practice in place of asking for referrals from your clients when you meet with them, however this is only one way to mine your block for new clients.

What about the children or grand children of your clients? Do they meet the criteria listed above?

  • They have a need for insurance

  • With childhood illnesses on the rise in Canada there is no better time than right now to insure a child and make sure they get quality coverage at a reasonable price

  • It’s not a cold call, but rather a warm lead

  • What could be a warmer lead then asking a parent about the insurance needs of their children or grandchildren

  • There is potential to maintain them as a client for years to come and provide them with solutions as they enter into different stages of life

  • You’ll quickly become this families “Insurance Professional” and have the ability to provide solutions as the child matures, buys a house, get’s married, has children of their own, etc.

There are some interesting new products and concepts developed by Insurance Carriers which lend themselves well to insurance for juveniles. Empire Life for example has their “Kid’s Start – Participating Whole Life” products (along with marketing material) which are specifically designed to aid in the sale to children. Industrial Alliance is another Carrier who has developed a “Child Life & Health Duo” to make it easier to sell a combination of life insurance and critical illness insurance.

Think of a couple clients now that have young children and ask yourself, have you protected the entire family? If the answer is “no” what a great opportunity you have to give them a call and find a new client within their household.

If you’re interested in learning more about how to approach your clients for their children feel free to reach out to me directly or your local Business Development Manager at QFS Canada.

Thank you,

Michael Thompson

Sr. Business Development Specialist

Qualified Financial Services

905.475.6505 x 1346

michael.thompson@qfscanada.com


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